The method

The Emotion Roadmap™: take the wheel and control how you feel.

A four-question emotional intelligence method for planning how you, and the people around you, will feel. Chuck Wolfe created it in the late 1990s, and it has been used ever since with Fortune 500 companies, the U.S. military, universities, government and nonprofits.

In one sentence

Plan for feelings the way you already plan for budgets.

Capable leaders and excellent problem solvers often get stuck when strong emotions are involved: their own, or other people's. Most of us manage those moments by trial and error. That leads to inconsistent results, avoidance, and trying to control behavior instead of understanding the feelings behind it.

Chuck calls the alternative emotion-based planning. Emotions aren't obstacles to leadership. They're inputs. Ignore them and you open what Chuck calls the Emotional Action Gap: the space between knowing the right thing to do and actually doing it. The Roadmap closes that gap.

How it works

Four questions. One page. Any situation.

“These questions move people from describing a problem to developing a plan.”

  1. 1
    Identify · current state

    What are we feeling now?

    Who is involved, and how is each key person feeling?

    When smart people are stuck, strong emotions are almost always involved. Focusing on those emotions opens up new options for moving ahead.

  2. 2
    Use · ideal future state

    What would be ideal to feel?

    What feelings would be ideal for each key person?

    The science of emotional intelligence shows some feelings suit particular tasks better than others. The goal isn't to remove difficult emotions but to choose the ones most likely to lead to success.

  3. 3
    Understand · gap analysis

    How do we get there?

    How can we create the feelings we want for each key person?

    Understand why people feel the way they do, and what it would take to change those feelings.

  4. 4
    Manage · execute & modify

    What will we actually do?

    What are we able to do? What are we willing to do?

    Problem solving generates options. Managing means choosing the option a person is both willing and able to carry out, then adjusting as you go.

Two ways to use it

Strategic when you can plan ahead. Tactical when you can't.

Strategic

Prepare for change before it happens

Restructurings, mergers, new leadership, culture initiatives. Map how each group feels today and how you need them to feel, then build the plan around it.

Tactical

Handle an emotional moment as it happens

A conflict, a tough review, unexpected news. Minutes before a keynote, Chuck once got news about a loved one's health and used the same four questions backstage to refocus.

What it takes

Science, art and creativity.

Science

Know how emotions work

Grounded in the ability model of emotional intelligence developed by Peter Salovey and John Mayer.

Art

Know each key person

Understand the unique characteristics, history and pressures of the people involved.

Creativity

Find a workaround

Develop compensating strategies when a missing ability can't be built in time.

The Roadmap in practice

Three situations where trust and engagement came back.

Names are withheld to protect client confidentiality.

Executive coaching · Aerospace

The “toxic” strategist

Situation
The most strategic thinker on a senior team was described by colleagues as difficult to work with, and was asked to leave.
Roadmap
Coaching worked through what he felt and why, how others experienced him, and what needed to shift.
Outcome
At his next company, the CEO praised his ability to relate to the whole leadership team. He became a unifying force.
Restructuring · Healthcare IT

The reorganization nobody wanted

Situation
Regional IT teams were suddenly required to report to a central team in California instead of local managers, and they resented it.
Roadmap
Leaders held “safe sessions” where people could say how they felt, made key accommodations, and explained the reasons again and again.
Outcome
Trust and engagement were rebuilt, and the culture improved almost immediately.
Culture change · Hospitality

The SWOT Chuck refused to run

Situation
A large hotel and convention center aiming for world-class status asked for a SWOT analysis. Earlier leaders had punished disagreement.
Roadmap
Chuck advised that nobody would name a weakness, and recommended a vision-building process with influential employees instead.
Outcome
A three-day exercise became a six-month initiative that rebuilt trust and engagement.

Five reflections from Chuck

Ideas leaders take home.

  • Ask what you're feeling before you ask what to do. When a capable person is stuck, the block is almost always emotional.
  • Decide what would be ideal to feel. Choose the emotional state most likely to lead to success.
  • Treat accountability as a feeling. Supportive, specific and clear about consequences.
  • Measure the feeling, not the value. “Do you feel respected here?” can be measured.
  • Build a firewall, not a wall. Postponing a feeling until the timing is better isn't denying it.
A team feeling stuck and uncertain The same team feeling creative and confident Feeling nowIdeal feeling

Learn the Roadmap

Three ways to bring it into your work.

Hear Chuck speak

A keynote or workshop for your leadership team, conference or HR community.

Speaking →

Take the online course

Learn the four questions at your own pace for $280, with volume licenses for organizations.

Online course →

Work with Chuck

Executive coaching and consulting for leaders and teams going through change.

Coaching & consulting →

Emotion Roadmap™ FAQ

What are the four questions of the Emotion Roadmap™?

1. What am I feeling now, and what are key others feeling? 2. What would be ideal to feel in this situation? 3. What can I do to move from my current emotional state to the ideal one? 4. What am I actually willing and able to do?

What is emotion-based planning?

It's Chuck's term for planning how you want yourself and others to feel, the same way you plan strategies, projects and budgets. It's a leadership skill that can be learned, practiced and applied immediately.

What is the Emotional Action Gap?

The space between knowing the right thing to do and actually doing it. It opens when leaders ignore emotions as inputs. The Emotion Roadmap™ is designed to close it.

Is emotional intelligence just about being nice?

No. Accountability is a feeling too, and there's nothing soft about making people feel accountable. Holding people accountable while keeping their dignity, offering support and being clear about consequences is what builds trust and engagement.